About Us

FinFi is created and powered by FinMkt, provider of embedded, API-driven consumer financing and loan origination SaaS solutions.

Our technology is designed to support multiple lenders and products in one seamless consumer experience. This provides a full credit spectrum solution with higher approval rates and more options than single lender solutions.

In addition to FinFi, we operate Lendvious, a personal loan marketplace. Consumers can use Lendvious to shop and compare prequalified loan offers from a pool of high-quality lenders.

Image showing how FinMkt is the the parent company of the FinFi and Lendvious brands