FinFi is created and powered by FinMkt, provider of embedded, API-driven consumer financing and loan origination SaaS solutions.

FinFi is a consumer point-of-sale financing platform built for the way modern businesses sell.Our technology is designed to support multiple lenders and products in one seamless consumer experience. This provides a full credit spectrum solution with higher approval rates and more options than single lender solutions.

We believe that financing should be a sales tool, not a friction point. That's why we built a platform that makes it effortless for businesses to offer their customers real, competitive financing options — and for customers to find the plan that works for them.

FinMkt is not a lender. Programs, rates, terms, and conditions are based on the underwriting requirements of participating third-party lending partners.

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Built on a platform lenders trust. Designed for the businesses that use it every day.
Powered by FinMkt, Inc. - a SOC 2 certified technology platform with a proven network of lending partners.

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FinMkt is not a lender. Programs, rates, terms, and conditions are based on the underwriting requirements of third-party lending partners. Offers are subject to change and may expire without notice. Offers are made based on credit approval and will depend on purchase amount, may vary by merchant, and may not be available in all states. Terms, conditions, state, and other restrictions may apply.

FinMkt is committed to maintaining a culture and spirit of fair lending by facilitating access to any and all available offers from its participating lending partners to all qualified consumers without discrimination on the basis of race, sex (including sexual orientation and gender identity), color, national origin, religion, age, marital status, disability, familial status, the fact that all or part of the applicant’s income derives from public assistance programs or to the fact that the applicant has in good faith exercised any right under the Consumer Credit Protection Act. FinMkt takes steps to ensure fair and equitable treatment as outlined in federal fair lending laws and regulations such as the Equal Credit Opportunity Act, the Fair Housing Act as well as other factors included in state and local laws.